As part of a print and digital campaign, BOAT International collaborated with the high-end jewellery brand Graff for an exclusive shoot. With a series of adverts featured in BOAT’s monthly magazine, the campaign also aimed to elevate Graff’s presence on Instagram and Facebook.
Using footage captured onboard a luxury yacht, I crafted a visual journey highlighting the model’s preparation process—from hair and makeup to outfit selection. The video’s slow-paced rhythm and clean cuts align with the brand’s refined aesthetic, while the choice of black and white imagery draws the viewer’s attention squarely to the jewellery, allowing its craftsmanship and elegance to shine.