I redesigned the charter yacht listings page for BOAT International to modernise the layout and elevate the overall user experience. Informed by competitor analysis across the yachting and luxury travel sectors, I developed an intuitive, easy-to-navigate interface that balances a refined, premium aesthetic with clear, comprehensive information.
The redesign aimed to reflect the exclusivity of the yachts while ensuring users felt informed and confident in their decision-making, ultimately increasing engagement and enhancing the overall browsing experience.