At BOAT International, I led the creative execution for the annual launch of The Superyachts Book, a curated showcase of twenty of the world’s finest superyachts. The campaign positioned the title as a premium collector’s publication, celebrating exceptional craftsmanship, design, and industry prestige.
I directed high-end photography to capture the book’s material quality and refined detailing, ensuring every asset reflected the exclusivity of both the content and the brand. The visuals were deployed across newsletters, social media, and digital advertising as part of an integrated pre-sale and post-launch strategy, driving engagement and reinforcing appeal among a discerning luxury yachting audience.