As part of a national counter-terrorism communications initiative, I led the creative development of Run, Hide, Tell for NaCTSO. The brief required clear, authoritative public guidance on how to respond in the event of a terrorist attack, with messaging that was instantly understandable and effective under high-pressure situations.
I oversaw the project end-to-end, establishing the visual strategy and developing a suite of bespoke illustrated assets that were translated into a cohesive animated film. By prioritising clarity, hierarchy of information, and accessibility, the final output delivered critical safety messaging with precision, authority, and national reach.