Border Force required clear, authoritative communications to inform travellers entering the UK that completing a COVID-19 contact locator form was a legal requirement, with penalties for non-compliance.
Using the established GOV.UK design system, bold typography, NHS blue, and the government crest — the campaign created a strong visual hierarchy that clearly communicated the requirement, legal obligation, and consequences. Minimal visual elements, red warning accents, and consistent layouts ensured clarity, authority, and immediate recognition across both print and digital formats at all UK points of entry.