At BOAT International, I led the strategic redesign of four core newsletters — Deep Dive, BOAT Briefing, Events, and BOATPro — and launched a new flagship edition, Editor’s Choice, establishing a cohesive, luxury-led identity across the portfolio.
I developed a refined design system inspired by premium brands, combining muted palettes, strong editorial imagery, and sophisticated typography to deliver a modern, elevated reading experience that strengthened brand consistency and audience engagement.