Working again with Aralia Creative, I led the rebrand for Guest House, developing a new logo, mark, and colour palette. The client had previously partnered with another agency but felt the existing identity lacked imagination and failed to convey the level of luxury they envisioned.
From the outset, I was guided toward a typographic direction, centred on a clean, minimalist aesthetic. I selected a refined serif typeface to introduce elegance and balance, elevating the overall feel. The logo mark draws on principles of minimalist interior design, taking inspiration from brands such as Soho House to create a sophisticated, timeless identity.