For BOAT International’s 2025 flagship event in Venice, I partnered with the Creative Director to develop and execute the event’s digital identity across all touchpoints. Inspired by the city’s heritage, the branding featured commissioned sketches in the style of Leonardo da Vinci. I translated this classical aesthetic into an engaging digital experience, introducing subtle animations across illustrations and typography.
The campaign spanned pre-event promotion and live coverage, including social content, newsletters, web banners, and on-site visuals. As BOAT’s most significant annual moment, the project required a cohesive, elevated digital presence that remained consistent from initial announcement through to live event delivery.