In 2024, The Glenrothes ventured into the world of yachting, unveiling a bespoke contraption designed to cradle its finest bottles on board a luxury yacht. To launch the product, BOAT International was commissioned to develop a campaign that would elevate both the brand and its newest innovation.
Leading the project end-to-end, I set out to craft a visual identity that was clean, sleek, and modern, echoing the refined elegance synonymous with The Glenrothes. From concept through to delivery, I produced a suite of multi-channel assets deployed across various social platforms, ensuring a cohesive and premium brand presence throughout the campaign.